Expo Milan 2015

In 2015 Israel was one of 140 countries that participated in the Expo of Milan. This huge project spread over 2,500 sqm, with a unique pavilion that was designed and build by AVS with Knafo-Klimor architects. This outstanding project has become one of the strongest icons of this giant event.

The exhibition was open to the public for 6 months. Over 10% of the 20 million visitors to the exhibition visited the Israeli pavilion, a staggering 12,000 people per day who were exposed to Israel’s achievements in agriculture. The budget of the whole project reached almost 12 million euro.

Consulting and leading the creative side on behalf of the Foreign Office, and following the opening to the public, managing the operation of the pavilion with a team of almost 70 employees working 12 hours a day in 3 shifts, 7 days a week.