The Elopak Exhibition

This unique exhibition spread over 800 sqm with a budget of almost 1 million euros.  Although it was held at a typical industrial event, the marketing department of Elopak (one of the leading packaging companies) agreed to a very different concept which focused on presenting the soul and spirit of the company rather than its products.

The concept was based on a multimedia show with the involvement of acrobats which created enormous attention and within 3 days, it became the most visited pavilion and definitely the talk of the town. This production (on behalf of the Promarket group) was challenging in every possible way – time, budget and constantly changing demands – but it nevertheless eventually became a huge success.